A content marketing agency entirely devoted to generating true return via our content strategy services. Content marketing is the lifeblood of marketing, driving brand, desire, conversion, and commerce. It influences and activates entire marketing and sales functions.
Effective content strategy executes and informs lead generation, public relations, marketing automation, thought leadership, sales enablement, event marketing, product marketing, and a host of other disciplines. For each individual business, a content marketing strategy will most likely inform a combination of marketing disciplines, employed accurately and planned cohesively to drive return for a specific set of circumstances and goals.
This is where our expertise lies. There's no 'one size fits all' solution for every business. Content strategy is not a 'set it and forget it' activity.
To deliver true and effective results, fine-tuned to your business' goals, our content strategy consultants first develop a thorough understanding of your business, its challenges, expertise and goals. We then build an initial content strategy that leverages existing assets and activities, driving greater value while focussing efforts.
The next step is ongoing, defined according to each client's unique circumstances. A process informed by data, impact and results, our content marketing strategy service is honed, targetted and greater defined as your business, its customers, and its assets evolve.
Understanding which activities deliver the greatest return - and which underperform - is a vital component to any marketing activity. As your content strategy agency, we work closely with your business to understand these factors, expanding and contracting efforts to amplify the end-return to your business.
Be where your customers spend their time
OMNI-CHANNEL CONTENT STRATEGY
Your business needs to be where your customers - and potential customers - can find you. But that doesn't mean you should be everywhere they are. With our omni-channel content strategy services, we ensure your business and brand are found in the right place, at the right moment, at the right time.
Have your customers find you
INBOUND CONTENT MARKETING
Effective inbound content marketing strategies are the holy grail, as while they take time to build, maintain and perfect, they are 24/7, always-on content strategies. With our inbound content strategy services, we make sure highly relevant customers and decision makers find you and convert.
Increase your content marketing's reach
OUTBOUND CONTENT MARKETING
Rapidly increase the reach - and results - of your marketing with an outbound content marketing strategy. Highly targeted to maximise return, our outbound content marketing strategy services can drive one or many functions concurrently: lead generation, ecommerce, brand, list building, and more.
Develop and position your brand
Build your brand with our content marketing strategy services. Develop a thought leading brand, inspire community and customer advocacy, and/or ensure brand loyalty and repeat business by positioning your business to drive desire amongst your target customers and their influencers.
Nurture and sell to businesses through content
B2B CONTENT STRATEGY
Generally spanning longer and more complex decision-making journeys, business-to-business marketing necessitates deep understanding of often complex markets. Our business-to-business content marketing strategy services reflect this, along with the specific nuances of your target business consumers.
Reach new customers while driving loyalty and advocacy
B2C CONTENT STRATEGY
Make your story engaging and uplifting for existing and new customers, prompting interactions, engagement, and conversion. Discover - and pursuade - potential customers with our business-to-consumer content strategy services, while catering to past and current customers, driving repeat business.
How it works
Every business is different, and we tailor our services to match goals, needs, budget and organisational set-up. That said, the below details our typical onboarding and ongoing retainer services for content marketing strategy.
Commonly, but dependent on each individual client's circumstances, our onboarding process takes one month and consists of the below content marketing strategy services.
Month two and beyond
ONGOING CONTENT STRATEGY
Dependent on each client's needs and goals, often our ongoing content marketing strategy services consist of the following.
Your tailor-made content strategy
Depending on what you need your content marketing strategy to achieve, in addition to a set of essential services - necessities for any content marketing effort - we can adapt and customise your content strategy with specialised bolt-on strategies specifically relevant to your business.
Always on content strategy
Requirements for any content marketing strategy to succeed. Here, we dive deep into the basics in order to ensure results.
MULTI-FORMAT CONTENT STRATEGY
A multi-format - not to be confused with omni-channel - content strategy brings greater depth and reach. Well-implemented, a multi-format content strategy attracts and inspires, positioning your brand front and centre.
USER EXPERIENCE CONTENT STRATEGY
A necessary consideration in any marketing strategy, prioritising user experience within your content strategy ensures your target audience not only respects and engages with your brand, but - most importantly - wants to give you their custom.
ORGANIC CONTENT MARKETING
The long-term goals of any content marketing strategy should emphasise organic reach, ensuring current and future customers discover and find you, rather than you having to seek - and often, pay - to reach them.
Bolt-on options for targetted results
Every business is unique, and there's no 'one-size fits all' content strategy that works for all. Instead, core elements of a content strategy can be complemented by our bolt-on content strategy services to enhance and amplify the success of your content marketing.
SALES ENABLEMENT CONTENT MARKETING STRATEGY
Boost your sales through content. Whether empowering your sales team with supporting content - reports, PR coverage, award-wins, and a lot more - or lead and ecommerce generating content, our content strategies drive additional sales.
CONTENT AMPLIFICATION STRATEGY
Simply creating content isn't enough, it needs to be found by the right people, then inspire a desired action. Our content amplification strategies increase both the reach of your content, and optimise the desired result. We amplify results.
CONTENT LOCALISATION STRATEGY
Localisation - not translation - is the only way to amplify your content strategy to additional markets. Repurposing content from one region to another requires local market understanding, allowing your content to reflect your local audiences.
LOCAL CONTENT MARKETING STRATEGY
If your business targets customers in a specific geographic location - a service area, perhaps - then a local content marketing strategy can propel sales. Optimise your content marketing for your current and future customers needs.
INTERNAL COMMUNICATIONS CONTENT STRATEGY
Content marketing is incredibly versatile, and while internal communications are rarely a primary goal for investment in content, it can certainly benefit. Align staff while increasing moral, pride, retention and commitment.
EVENT CONTENT MARKETING STRATEGY
Everything from pitching speaking sessions for your brand, through to the content of presentations, or case studies and reports to give away at a stand. A finely-tuned event content strategy can make costly events profitable for your business.